Becoming the platform for African SMEs

Nabeoko: becoming the platform for African SMEs

In Africa, exporting is often a headache for small producers, micro, small and medium-sized enterprises, mainly because of the difficulties in carrying out the financial transactions inherent in exporting.

WinstantPay, through the Leap2Shop ecommerce solutions and Nabeoko have signed a Joint Venture to help resolve these difficulties. Under this agreement, merchants and businesses will not have to initiate traditional banking procedures. For them, the Leap2Shop-Nabeoko association has four assets.

  • Empowering SMEs:
    Leap2Shop-Nabeoko is a platform that has been adapted to the functionalities of the African market, it connects SMEs, traders and consumers to facilitate online shopping. It creates an online mall so that African SMEs can easily link with manufacturers and global buyers. It focuses on customers and their needs and promotes fundraising in the form of crowdfunding.

  • Global and regional electronic commerce:
    The Leap2Shop-Nabeoko platform is a marketplace that allows small local producers to sell products and services on the local, regional and international markets, without having to initiate the procedures for creating a bank account abroad, nor bear the costs inherent in a bank transaction.

  • Low cost - Instant payment:
    The Leap2Shop-Nabeoko marketplace, synchronized with the WinstantPay wallet, allows merchants to sell products and services on the international market while benefiting from instant transactions, at any time, in any currency, anywhere in the world, at low cost.

  • L2S – QR / NFC Transaction:
    Linking a QR code or an NFC supported device to the WinstantPay wallet allows you to accept wallet to wallet transactions thereby dispensing with the use of a payment card.

  • Leap2Shop-Nabeoko knows and understands the challenges of the competitive establishment of e-commerce in Africa in a promising yet risky market. For the past ten years, retail giants or start-ups that have launched into e-commerce have had to define their commercial strategy with reference to the following five challenges.

  • Which model to choose from the forms pointed out by the International Trade Center[1]?
    Business to business; business to consumer; consumer to consumer; administration to company or cooperative to cooperative.

  • Which e-commerce model to choose?
    E-commerce solution of the retail giants? Startup marketplace? E-shops? Large market or niche markets? Many or few items? Low or high margins? Compensation plans?

  • What African experience to follow?
    Cdiscount - Casino? Rupu - Ringier? Konga? Africamarket? Africashop - CFAO? Jumia - AIH? Yatoo - Prosuma? Noon? MallforAfrica? Africa eShop - DHL? AliExpress - Alibaba?

  • How to take into account African specificities?
    Poor internet access; low level of wealth; majority of cash payments, logistical insufficiency, lack of consumer confidence.

  • What payment procedures?
    Cash on delivery? Bank card? Payment in a connected store? Mobile money on terminals in shopping centers? Autonomous payment system on wallet?

  • One question has been little addressed by e-commerce initiatives in Africa is how can e-commerce contribute to the sustainable development of Africa?

    Since 2010, most e-commerce initiatives have been based on an import principle: importing to Africa e-commerce models, especially American; importation of products of Western or Chinese brands; creator of startups of Western origin; headquarters of companies and operational centers in Europe or the Middle East.

    The explanation for this import principle is simple, Western distribution giants or startups target a quarter of the continent's population, that is the 330 million people of the African middle class with '' annual income greater than US $ 3,069.

    Leap2Shop - Nabeoko prefers to adopt another model which is the export of products and services from African SMEs. The economic issue is important as in Africa, 90% of businesses, or 75% of the active population, operate in the informal sector. Up to half of the domestic wealth is produced by this sector which concentrates 85% of all jobs. Sustainable development will remain an illusion if African SMEs are denied access to exports.

    Other questions therefore arise. How to export to develop your business? How to take advantage of the progress of digital finance? How to avoid payment by cash or card? How to secure your KYC? How to pay with your wallet? How to avoid opening bank accounts? How to avoid operator taxes higher than the 3% recommended by the United Nations for digital finance transactions?

    Leap2Shop-Nabeoko's goal is not to compete with Jumia, much less Amazon or Alibaba. The main concern is not to import models of e-commerce and consumer goods. The mission of Leap2Shop - Nabeoko is to promote export in a cooperative spirit. Thus Leap2Shop corresponds to what the note on the electronic trade in Africa of the Economic Commission for Africa of the United Nations calls "an emerging form of electronic trade between cooperatives, which are autonomous associations of voluntary people aiming to achieve their common objectives. "

    About Leap2Shop

    The Leap2Shop global e-commerce platform allows small and medium-sized enterprises (SMEs) to export their products without the headache of international trade. The platform is currently available in Asia, North America, Europe and Africa with plans to expand globally.

    About Nabeoko

    Nabeoko is a young African innovative company, created to promote the export of products and services for small traders and SMEs. The platform will commence with specialising in selling fashion items, further future objectives include selling commodities on international markets.

    [1]Centre du commerce international, 2015, International E-Commerce in Africa: the Way Forward. Genève. Disponible à l’adresse : g/Content/Publications/International E-Commerce in Africa_Low-res.pdf.